WHAT IS GDPR?
The General Data Protection Regulation (GDPR) is an European Union regulation scheduled to go into effect on 25 May 2018. GDPR ushers in new rules surrounding digital data collection from consumers within the EU, whilst also giving its data subjects more control over how their personal data is used.
For Advertising and Marketers alike, reception to this new regulation has generally been icy. However, there are plenty of long-term benefits for those who choose to embrace the inevitable.
The GDPR compels marketers to forge stronger interactions with data subjects built on trust, active engagement and mutual benefit. Therefore, new rules will deliver higher-quality, more authentic data as a result of a higher transparency on opt-in and consent. While it does limit the amount of data that can be collected for advertisers, this is short-term pain – the end game is the quality yield which will be a big win for Advertisers.
For the last 18 months, Marketing Punch (a subsidiary of Impelus) have embraced the changes GDPR bring. In preparation, we’ve worked with some of the industry’s leading experts, auditors and specialists. We’ve strived to bring our processes and practices in line with guidance from the UK’s data protection authority, the Information Commissioner’s Office (ICO).
As customer acquisition experts, Marketing Punch see GDPR as a positive revolution – weeding out unfair practices that some companies in the industry use. As compliant industry players, we’re constantly rethinking and redesigning our strategies, processes, and day-to-day activities. This is where we aim to thrive!
OUR VALUE PROPOSITION
Since 2009, Marketing Punch has generated over 64 million leads for companies large & small, including many well known Blue Chip companies. We know our way around data so you can be sure all campaigns you run with us are fully GDPR compliant.
Our 6 key principles for protecting our client base:
CONSEQUENCES FOR GDPR NON-COMPLIANCE
The GDPR imposes stiff fines on data controllers and processors for non-compliance, administered by the individual member state supervisory authority. Fines will be assessed on set criteria, but could reach up to a maximum of €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher.
As our client, you are our top priority, and therefore it is important to us that you have peace of mind.
AS AN ADVERTISER,WHERE DO I STAND?
The GDPR’s upcoming implementation is a huge opportunity for brands, as many customers view the new legislation as a positive change. It’s now up to us, B2C and B2B businesses alike, to take this change to heart and uphold respect for privacy at the core of our collective brand proposition. Therefore, our role is to protect you, and any other company we work in partnership with as part of our data ecosystem. We encourage you, as an existing or prospective client partner to start conversations with us, feel free to reach out and ask us how.
MAINTAINING OUR GDPR COMPLIANCE
- We will never pass on leads that have not been collected in compliance with GDPR. Our customer acquisition and data collection processes are fully in line with the GDPR.
- Our websites are built, fully owned and operated by us, so we remain in full control of our assets. We can easily tweak, improve and amend as necessary;
- We’ll continue to work with the ICO, and various other external resources, and so, any knowledge we acquire we’ll pass on to you!
- Ongoing due diligence -we won’t be putting the brakes on when GDPR comes into effect on 25th May 2018, our dedication to complying with GDPR will be regular and ongoing!
OK, SO WHAT NOW?
We believe keeping open, honest and transparent dialogue with our clients is paramount. We will continue to send you information and communicate changes to the way we do things, as they happen and we have a team ready to assist you at any time.
Want to generate new customers for your business? We are here to help you do just that! Our DPO is on hand to answer your GDPR questions, help you navigate through the changes and most importantly generate more customers! Drop him a line on 01453 707 400 or send him an email here.
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